Recently I was asked
to reflect on some fascinating questions: How does the Donor Recognition work
we do for healthcare institutions directly contribute to their quality of care?
Do our installations affect patient outcomes, and if so, how?
These questions were on the application for the Nightingale Product Design Awards, which honor excellence and innovation in healthcare products. They are sponsored by the Center for Health Design, the Healthcare Design Conference and Contract magazine.
I'll share my answers with you in
a moment, but first I want to announce
that we WON the Nightingale Silver Award for Architectural Products! It was a unique experience for
me, "pitting" our luminous carved crystal against products like privacy
curtains, nurses stations and antimicrobial drawer pulls.
One of the Nightingale judges examines our work at the Healthcare Design Conference last weekend.
I believe deeply that
our Art Glass pieces are every bit as important in a hospital as these more obviously
practical products. And that's what I explained to the Nightingale panel of
architects, facility designers and interior designers who were the judges.
Our Donor Recognition not
only honors our clients’ most generous donors, it inspires new donations that
become the capital and operating costs of the whole hospital. Heartfelt,
top-quality Donor Recognition is pivotal in building and maintaining these
institutions as a community asset.
Our Donor Wall at the Eccles Critical Care Pavilion in Salt Lake City reads, "We are all members of a single family, the family of humankind."
In addition, the exquisite imagery and
inspiring words on our artwork promote confidence in patients and a high sense
of self-worth in professional and support staff. Our luminous panels also
transmit, celebrate and reaffirm a hospital’s mission and values. They help brand
an institution -- a vital contribution in today’s competitive market.
Donor Wall with olive leaves at San Francisco's Jewish Family and Children's Services
has shown that fine art -- especially when it includes beautiful images from
nature, as ours does -- contributes significantly to a patient’s recovery by
measurably reducing stress and pain. Dr. Upali Nanda, one of the leading
researchers in Evidence-based Design, writes, “Viewing artwork with appropriate nature content has been seen to reduce
stress and pain perception, as measured by physiological outcomes such as blood
pressure, heart-rate, and skin conductance, in addition to self-report measures.
Jain Malkin, the
renowned healthcare interior designer, says, "Real art -- as opposed to decorative
art -- touches the soul and reaches the viewer emotionally. It expresses
energy, life force, and has deep spiritual meaning that can help the viewer
transform pain and suffering to reach a higher state of consciousness."
Each of our pieces of
chisel-cut and etched Art Glass is designed as a work of fine art that transmits
inspiring messages of spirituality and gratitude. Gratitude has a documented
impact on physical and emotional health.
Detail of inspirational images and text on our Donor Wall at Children's Hospital Boston
The positive effect
of integrating one-of-a-kind, inspirational fine artwork into hospital lobbies
was testified to by keynote speaker Knut Bergsland in his keynote at the Healthcare
Design Conference in 2005. In describing the impact of hospital lobbies on
actual health outcomes and the development of goodwill in patients, families,
visitors and staff entering a medical facility, he said, “People’s first
impressions when they walk into a building have a disproportionate impact on
the rest of their experience there."
Our products are also
the vehicles for inspirational messages, welcoming patients and their families
as they enter the hospital, and setting a positive and reassuring tone for
their whole visit.
I am honored that the team of judges for the Nightingale Awards recognized the important and multifaceted role our Donor Recognition plays in the field of healthcare.
I want to close by saying that I love what I do! I love listening to clients tell me what they need, I love designing, I love honoring the generous souls who support healthcare institutions, and most of all I love that our Art Glass is helping patients heal and return home quickly to their families.
A heartfelt thank you to all our clients for giving us the opportunity to do this work,