Benefits of Becoming a Naming Donor

Marriott tribute
Tribute to Willard and Alice Marriott at the Marriott Library, University of Utah. This double-layer plaque includes formal photos of the couple, and a larger image showing the pair as young sweethearts.

I was working with the Donor Relations Officer of a new hospital the other day, helping her find the right words for a proposal she was going to make to a prospective Naming Donor. We have done a lot of Naming and Major Donor Tributes over the years, and I was happy to share with her the specific benefits such philanthropists enjoy when they are appropriately -- and generously -- honored.

Here's an easy bulleted list you can share with
your Donors or Development team. (If you'd like a nicely formatted version with photos -- suitable as a Donor handout -- email me at christina_amri@amristudio.com.)

  • Positions the Donor as a host and sponsor of the institution, welcoming patients or students, visitors, families, and staff when they walk in the door
  • Presents the Donor as a benefactor and humanitarian who truly cares about the well-being of the people who use the institution
  • Enables the Donor to share their wisdom and inspiration with the many thousands of visitors who will pause to enjoy the artwork and read the Donor’s words
  • Humanizes the philanthropist and sends a message that not only honors the Donor’s gift, it forges a long-term relationship from which Donor and institution will benefit
  • The Naming Donor Tribute we create will reflect the shared values of the institution and the Donor: It will be both visionary and enduring, a work of art created with exquisite attention to detail and hand-crafted from the highest quality materials. It will embody excellence, integrity, team-work, caring and respect.

 Here are several more examples of custom Naming Donor Tributes we have created to give you (and your Donors) an idea of what's possible.

Burney cropped

Tribute to a beloved doctor at Nebraska Medical Center, given by his wife. The decorative element on the right side is a detail from the wallpaper in Dr. Burney's bedroom when he was a child.
Batchelor collage.tif

This double-layer Tribute honors George Batchelor, Naming Donor for the Batchelor Children's Research Institute in Miami. The top layer of the Tribute, at left, shows the philanthropist today, at age 80.
The second layer, shown at right using different lighting, is a portrait of the aeronautical industry leader in his 20s as a young pilot.
Eccles cropped

Tribute to George and Dolores Eccles at the Eccles Critical Care Pavilion, University of Utah. Again, the double layer strategy allows us to show
the donor couple in formal portraits and in a fun-loving moment
from their early years together. This kind of Tribute is especially
appreciated in a hospital setting, where patients and families are
delightfully diverted by the sight of a joyful image.
Blocks - awards

Donor Awards in a building block motif with gold-filled Donor names and initials

If you would like us to send you a digital portfolio of our Donor Tributes, contact me at info@amristudio.com. We also have a pdf showing our Donor Awards if you're looking for something simpler.

Places the Donor’s name in one of the most prominent locations in the building

Positions the Donor as a host and sponsor of the institution, welcoming patients/students, visitors, families, and staff when they walk in the door

Presents the Donor as a benefactor and humanitarian who truly cares about the well-being of the people who use the institution

Enables the Donor to share their wisdom and inspiration with the many thousands of visitors who will pause to enjoy the artwork and read the Donor’s words

Humanizes the philanthropist and sends a message that not only honors the Donor’s gift, it forges a long-term relationship from which Donor and institution will benefit

The Naming Donor Tribute we create will reflect the shared values of the institution and the Donor: It will be both visionary and enduring, a work of art created with exquisite attention to detail and hand-crafted from the highest quality materials. It will embody excellence, integrity, team-work, caring and respect.

 

Christina sig cropped